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Under a Creative Commons license. Abstract Intense competition and shifting loyalties in the Omani telecommunication sector are forcing companies to focus on service quality for increased customer satisfaction, customer loyalty, and organizational profitability. Keywords Telecommunication services.
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INFLUENCE OF E-SERVICE QUALITY ON CUSTOMER RETENTION IN COMMERCIAL BANKS
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Indian Journal of Marketing, 36 2 , Yap, S. Sunway Academic Journal, 4, For Readers. Article Tools Print this article. Indexing metadata. How to cite item.
An Overview of Service Quality, Customer Satisfaction and Customer Loyalty; a Literature Review
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